ADEO X Bealink

Find out how ADEO uses Bealink to deliver personalized learning globally to more than 160,000 employees in 70 countries and across various brands and entities.

What they say about us

ADEO’s context

ADEO is a global group in the sale of consumer goods for DIY and decoration. The group’s subsidiaries include brands such as Leroy Merlin and Bricoman. The group employs around 160,000 people and has a network of 900 shops in 20 different countries. They are equipped with numerous learning tools (LMSs, mobile learning, authoring tools, etc.) throughout the different countries in which they are established and their various subsidiaries.

ADEO’s need

The challenge for ADEO was to streamline their learning strategy across their various subsidiaries. This included:

  • Creating a centralised content catalogue that is integrated with the group’s various tools
  • Providing a single point of entry for both content access and learning management
  • Creating customised homepages according to branches and learner profiles
  • Provide a social dimension and allow their business experts to share their expertise

The solution

Create a single entry point for all the group’s employees to a learning ecosystem that aggregates all the group’s content in a single application available on mobile and on the web and integrated with their various tools (Netex, WBT Manager, Beedeez…).

Among others, Bealink’s role, recommendations, pages and widgets, and event management features allow them to:

  • Ensure consistency of the learning experience for the different subsidiaries and according to the learner’s profile
  • Build a multi-modal learning experience
  • Streamline strategy and spend at group level while leaving autonomy to individual subsidiaries
  • Capitalise on their existing materials in different languages
  • Facilitate information sharing by subject-matter experts


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