Adeo x Bealink
How ADEO built a multi-LMS and multimodal ecosystem to streamline their L&D and HRIS efforts across its different entities.

The context
ADEO is a global group in the sale of consumer goods for DIY and decoration. The group’s subsidiaries include brands such as Leroy Merlin and Bricoman. The group employs around 150,000 people and has a network of 900 shops in 20 different countries. They are equipped with numerous learning tools (LMSs, mobile learning, authoring tools, etc.) throughout the different countries in which they are established and their various subsidiaries.
The challenge
The challenge for ADEO was to streamline their learning strategy across their various subsidiaries. This included:
- Creating a centralised content catalogue that is integrated with the group’s various tools
- Providing a single point of entry for both content access and learning management
- Creating customised homepages according to branches and learner profiles
- Provide a social dimension and allow their business experts to share their expertise
The solution
Create a single entry point for all the group’s employees to a learning ecosystem that aggregates all the group’s content in a single application available on mobile and on the web and integrated with their various tools (Netex, WBT Manager, Beedeez…).
Among others, Bealink’s role, recommendations, pages and widgets, and event management features allow them to:
- Ensure consistency of the learning experience for the different subsidiaries and according to the learner’s profile
- Build a multi-modal learning experience
- Streamline strategy and spend at group level while leaving autonomy to individual subsidiaries
- Capitalise on their existing materials in different languages
- Facilitate information sharing by subject-matter experts

Bealink has provided us with an innovative solution that allows us to consolidate our content catalogue to better distribute it. Beyond the various integrations, it’s the back-office capabilities that are really incredible and allow us to customise the learning experience according to the learner’s profile. For example, an employee working in the plumbing department will have a completely different experience to an employee working in the gardening department.
The results
+10 platforms
Connected to the learning ecosystem
6 weeks
To deploy the solution
94%
Participation rate
+500
Contents created by suject-matter experts